UltCast
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Beta Available Now

FINALLY.
YOUR SPORT.
YOUR WAY.

Fan creators broadcast live audio commentary on any sport. Listeners pick the voice that fits them. No ads. No gatekeepers. Just sport, your way.

Get Early Access Try the Beta →
What UltCast Is

A live sports audio
marketplace. Open to all.

Fan creators go live during any game, broadcasting alternative commentary in any style or language. Listeners choose the voice that actually fits. The best voices earn directly from the audience that values them — no network, no middleman, no gatekeeping.

Free to Listen
No subscription, no ads. Open to anyone, anywhere in the world.
Live Right Now
Synced to the match in real time, across every sport and league.
Creators Earn
Listeners tip directly. 80% goes straight to the caster.
Any Language
Brazilian Portuguese, Arabic, Mandarin — no network approval required.
Any Sport
From the AFL to the EPL to niche leagues with no radio show at all.
Background Audio
Plays on your lock screen while you watch the game on TV.
How It Works

Simple for fans.
Powerful for creators.

Whether you're here to listen or to be heard, UltCast gets out of the way.

1

Find Your Game

Browse live casts by sport, league, or team. See who's live right now — from AFL to the Premier League to the NBA.

2

Tap & Listen

One tap to join. Audio plays in the background while you watch on TV. No subscriptions. Free forever.

3

Tip if You Love It

Found your favourite caster? Send them a tip directly. 100% optional, instant, goes straight to the creator.

Browse casts
1

Pick Your Game

Select your sport, league, and teams. Takes seconds. If it's on, you can cast it.

2

Go Live

Tap Go Live and start talking. Your cast appears instantly in the discovery feed worldwide. No equipment — just your voice.

3

Earn from Your Passion

Listeners tip you during the cast. You keep 80% of every tip. The better your cast, the more you earn.

Start a cast
The Problem With Sports Audio

Same voice.
No choice.
Every game.

There's a game on tonight. When you tune in, you're at the mercy of whoever the broadcaster assigned — someone delivering the same detached commentary whether it's round one or a grand final decider. Vanilla takes. Obvious observations. Zero passion for your team.

And if your sport isn't big enough to warrant a dedicated radio show? You're left with silence. No analysis, no commentary, nothing — because a network decided the audience wasn't large enough to bother covering it.

Every other media category has been blown open by creators. Music, film, journalism, video — all democratised. Sports commentary is the last holdout. UltCast changes that.

UltCast live player — the solution
What is an Alt-Cast

The alternative
broadcast. Explained.

An Alt-Cast is a second audio feed running alongside the official coverage of a live game. Same match, completely different voice, angle, and energy. Think of it like choosing a different commentator the way you'd pick a different playlist — the game is the same, the experience is entirely yours.

The format has already been proven at the highest level — from the ManningCast drawing millions away from Monday Night Football, to the NFL's Nickelodeon broadcast reaching an entirely new generation of fans, to Brazilian streamer CazéTV shattering records across the 2022 World Cup. Alt-casts work. What's never existed until now is an open platform for anyone to create one.

ManningCast, Nickelodeon, F1 Kids, the Beckham & Friends cast — all hugely successful. All top-down. All produced by insiders with existing media access. There is nowhere for the everyday fan — who knows their sport better than any broadcaster — to build a real audience and earn from their passion. That's what UltCast was built for.

Industry Verdict
"The moment to harness the power of alt-casts is now."
— Genius Sports Group, September 2025
The world's leading sports data & broadcast technology company
Read the Report
The Data

The problem is real.
The opportunity is bigger.

The Edison Research Sports Audio Report — the first comprehensive study of sports audio in the streaming era — documents both the frustration and the demand in hard numbers.

The Problem

Fans are underserved.

The data shows what every sports fan already feels — there simply isn't enough, and what exists doesn't represent them.

40%
Not enough programs for their sport Nearly half of sports audio listeners say coverage doesn't reach the sports they actually care about
40%
Not enough diverse perspectives The same broadcaster, same angle, same format — for millions of fans with entirely different viewpoints
1
Language per official broadcast Millions of fans who speak a different language are simply left out — no Spanish EPL, no Arabic NBA, nothing
The Opportunity

The audience is already there.

Sports audio fans are the most engaged, highest-spending audience in media. The market is enormous and deeply motivated.

6h 26m
Per day listening to audio Sports fans spend 55% more time on audio than the average listener — a massive, captive audience
68%
Higher purchase intent Sports podcast listeners are more likely to buy recommended products than any other audio audience
200M+
Sports fans in the US alone Before counting the UK, Australia, Brazil, India, the Middle East — every market globally

All statistics sourced from the Edison Research Sports Audio Report 2024 — commissioned with SiriusXM Media and GroupM. The first comprehensive study of sports audio in the streaming era.

Read the Full Report
Why UltCast

Built for this.
Nothing else is.

Every other platform is a workaround. Twitch wasn't designed for live sport. Spotify doesn't do live. AM radio locks out creators entirely. UltCast is the only platform built from the ground up for alternative live sports commentary — with background audio, live discovery, direct tipping, multilingual support, and a rights-safe model that works anywhere in the world.

Feature Traditional Radio / TV Streaming Platforms General Live Apps UltCast
Free to ListenSometimesSubscription✓✓ Always
No Ads✗✗✗✓ Ad-free
Open to Any Creator✗✗Limited✓ Anyone
Built for Live Sport✓✗✗✓ Purpose-built
Creator Earnings✗✗Ads only✓ Direct tipping
Multilingual & Global✗✗Limited✓ Any language
Background & Lock Screen Audio✓✓Limited✓ Full controls
Creator Revenue Split
80%
Yours
20%
Platform
Early Creator Offer: Sign up now and lock in 50% off the platform fee for your first 12 months. First 100 creators only.
The Bigger Picture
"In 10 years, every game
will have a thousand voices."

Sports broadcasting is the last major media category yet to be democratised. Every other category already has its platform. Now sport has one.

Every major media category has been democratised. Sport is next.
Spotify
Spotify
Music
Netflix
Netflix
Film & TV
Substack
Substack
Writing
YouTube
YouTube
Video
UltCast
UltCast
Live Sport

Sports Broadcasting
Is a Dinosaur.

Spotify democratised music. Netflix democratised film. YouTube democratised video. Substack democratised journalism. In each case, a single incumbent-controlled industry became an open creator marketplace overnight.

Sports commentary is the last holdout. UltCast is what comes next.

Ready to be part of it?

The beta is live now. Or sign up to secure your early access spot.

Try the Beta → Get Early Access